RubyRed: Zespri Red kiwifruit gets a new name
Zespri's red kiwifruit is being renamed Zespri RubyRed. Zespri的红色猕猴桃将更名为Zespri RubyRed（宝石红猕猴桃）。
▲rubyred 宝石红猕猴桃
Zespri has confirmed that its current red kiwifruit will be named Zespri RubyRed for the first year of sales of commercial volumes in the upcoming 2022 season.
Zespri已确认，其目前的红色猕猴桃将被命名为Zespri RubyRed，以在即将到来的2022年销售季实现第一年的商业销量。
▲Kiwifruit planting
Commercialised in December 2019 and initially marketed as Zespri Red during the sales trials, Zespri RubyRed Kiwifruit will be available in commercial volumes for the first time in 2022 in New Zealand, Singapore, Japan, and China, with volumes expected to increase from 70,000 trays in 2021 to around 250,000 trays in 2022.
▲zespri goldenkiwifruit
Zespri RubyRed猕猴桃于2019年12月开始商业化，并在销售试验期间最初以Zespri Red进行销售，2022年将在新西兰、新加坡、日本和中国首次实现商业化，预计销量将从2021的70000托盘增加到2022年的250000托盘左右。
▲Golden Kiwi seedlings▲
Zespri chief growth officer Jiunn Shih said the new name better reflected the fruit's properties and had tested well in consumer research.
Zespri首席生长官Jiunn Shih说，新名称更好地反映了水果的特性，并在消费者研究中得到了很好的测试。
▲RubyRedkiwifruit
"Consumers have been attracted to the fruit's unique colour profile and berry-like taste and we've been delighted with their feedback," Shih said.
施说：“消费者被这种水果独特的颜色和浆果般的味道所吸引，我们对他们的反馈很满意。”。
▲Kiwi pollen▲
Advertise with NZME.
"The consumer response to our limited sales trials over the last three seasons have exceeded expectations and suggest Zespri RubyRed Kiwifruit is able to attract new and younger consumers into the kiwifruit category, complementing our offering of the world's best kiwifruit.
▲rubyred 宝石红奇异果
与NZME一起做广告。
“过去三个季度，消费者对我们有限销售试验的反应超出了预期，表明Zespri RubyRed猕猴桃能够吸引新的和年轻的消费者进入猕猴桃类别，补充了我们提供的世界上最好的猕猴桃。
▲Kiwifruit orchard
"As we've moved towards establishing commercial volumes of our red kiwifruit, we've been exploring names that better embody the essence of the fruit, and which we hope resonate with our consumers.
▲gold Kiwifruit orchard
“随着我们逐步建立红色猕猴桃的商业规模，我们一直在探索更好地体现这种水果本质的名称，我们希望能引起消费者的共鸣。
▲RubyRedkiwifruit
"Throughout our consumer research, Zespri RubyRed Kiwifruit has remained at the top of consumer's preference list – not only because it reflects the rare and precious nature of the fruit but the ruby element gives consumers an immediate sense of that alluring red colour."
▲zespri sungold g3 kiwi
“在我们的消费者研究中，Zespri红宝石猕猴桃一直是消费者首选的水果——不仅因为它反映了水果的稀有和珍贵性质，而且红宝石元素让消费者立即感受到诱人的红色。”
▲zespri rubyred kiwifruit
▲rubyred 宝石红奇异果
▲redkiwifruit▲
▲佳沛阳光金果金奇异果
▲Golden kiwifruit▲
▲zespri RubyRed
▲Kiwifruit planting
▲rubyred 宝石红猕猴桃
