Zespri Red to become Zespri RubyRed
Zespri has confirmed that its current red kiwifruit will be named Zespri RubyRed Kiwifruit for the first year of sales of commercial volumes in the upcoming 2022 season.
Zespri已确认，其目前的红色猕猴桃将被命名为Zespri红皮猕猴桃，作为即将到来的2022年销售季的第一年。
▲RubyRedkiwifruit
Commercialized in December 2019 and initially marketed as Zespri Red during the sales trials, Zespri RubyRed™ Kiwifruit will be available in commercial volumes for the first time in 2022 in New Zealand, Singapore, Japan and China, with volumes expected to increase from 70,000 trays in 2021 to around 250,000 trays in 2022.
▲rubyred 宝石红猕猴桃
Zespri RubyRed于2019年12月商业化，并在销售试用期间最初以Zespri Red的名义销售™ 猕猴桃将于2022年首次在新西兰、新加坡、日本和中国上市，预计销量将从2021的70000盘增加到2022年的250000盘左右。
▲RubyRedkiwifruit
Zespri Chief Growth Officer Jiunn Shih says the new name better reflects the fruit’s properties and had tested well in consumer research.
Zespri首席生长官Jiunn Shih说，新名称更好地反映了水果的特性，并在消费者研究中得到了很好的测试。
▲zespri RubyRed
“Consumers have been attracted to the fruit’s unique color profile and berry-like taste and we’ve been delighted with their feedback,” says Mr Shih.
施先生说：“消费者已经被这种水果独特的颜色和浆果般的味道所吸引，我们对他们的反馈感到高兴。”。
▲redkiwifruit vine
“The consumer response to our limited sales trials over the last three seasons have exceeded expectations and suggest Zespri RubyRed™ Kiwifruit is able to attract new and younger consumers into the kiwifruit category, complementing our offering of the world’s best kiwifruit.
▲rubyred 宝石红猕猴桃
“过去三季，消费者对我们有限销售试验的反应超出了预期，表明Zespri RubyRed™ 猕猴桃能够吸引新的和年轻的消费者进入猕猴桃类别，补充我们提供的世界上最好的猕猴桃。
▲zespri RubyRed
“As we’ve moved towards establishing commercial volumes of our red kiwifruit, we’ve been exploring names that better embody the essence of the fruit, and which we hope resonate with our consumers.
▲zespri goldenkiwifruit
“随着我们逐步建立红色猕猴桃的商业规模，我们一直在探索更好地体现这种水果本质的名称，我们希望能引起消费者的共鸣。
▲Golden Kiwi seedlings▲
▲Kiwifruit planting
▲Kiwi pollen▲
▲zespri RubyRed▲
▲zespri sungold g3 kiwi
▲Kiwi pollen▲
▲Kiwifruit orchard
“Throughout our consumer research, Zespri RubyRed™ Kiwifruit has remained at the top of consumer’s preference list – not only because it reflects the rare and precious nature of the fruit but the ruby element gives consumers an immediate sense of that alluring red color.”
“在我们的整个消费者研究中，Zespri受到了批评™ 猕猴桃一直是消费者最喜爱的水果——不仅因为它反映了水果的稀有和珍贵性质，而且红宝石元素让消费者立即感受到诱人的红色。”
▲rubyred 宝石红奇异果
Mr Shih says consumer research was undertaken in a number of markets, and also took into account the need for the new name to translate across different languages given the fruit’s broad appeal in Asian markets. The name is in the process of being trademarked in Zespri’s key markets.
施先生表示，消费者研究是在多个市场进行的，考虑到水果在亚洲市场的广泛吸引力，还考虑到需要将新名称翻译成不同的语言。该名称正在Zespri的主要市场上注册商标。
▲sungold g3▲
“The shorter shelf-life of Zespri RubyRed™ Kiwifruit compared to Zespri SunGold and Zespri Green has meant that we’ve prioritized our Asian markets given the shorter marine transit times,” says Mr Shih.
“Zespri RubyRed的保质期越短™ 与Zespri SunGold和Zespri Green相比，猕猴桃意味着，鉴于海上运输时间更短，我们已优先考虑亚洲市场，”施先生表示。
▲golden kiwi tree
“We know there’s strong demand for the fruit in our other markets, including in Europe, and we’re continuing growing trials in our Northern Hemisphere production locations to determine the commercial potential of a red cultivar in different environments.
“我们仍然致力于提供世界领先的新鲜、优质和安全的猕猴桃产品组合，我们期待着更多的消费者能够尝试Zespri RubyRed™ 未来几年的猕猴桃，”施先生说。
▲golden kiwi fruit tree
“We remain committed to providing the world’s leading portfolio of fresh, high quality and safe kiwifruit and we’re looking forward to even more consumers being able to try Zespri RubyRed™ Kiwifruit in the years ahead,” says Mr Shih.
“我们知道，在我们的其他市场，包括欧洲，对这种水果的需求很大，我们正在北半球的生产地点继续进行种植试验，以确定一种红色品种在不同环境下的商业潜力。
▲golden kiwifruit vine
Zespri RubyRed Kiwifruit will be available to consumers in New Zealand, Singapore, Japan and China from around March until late May next year.
Zespri红果猕猴桃将于明年3月至5月底在新西兰、新加坡、日本和中国向消费者提供。
▲golden kiwi growing zone
